Author: Mike Purcell

Precision Targeting: Account-Based Marketing (ABM) for Industrial Growth in the Thumb The business-to-business (B2B) landscape for manufacturing, specialized services, and professional firms in the Thumb area—from the industrial base of Caro to the commercial strength of Imlay City—operates on a completely different set of rules than consumer retail. Here, the focus is not on volume …

Read more “B2B Lead Generation Tactics for Manufacturing and Services in Caro & Imlay City”

Launching Lean: Building a Powerful Brand Identity Without Breaking the Bank Starting a new business in the Thumb area—whether it’s a specialty food producer in Sandusky or a professional service firm in Brown City—is an exercise in smart resource management. Every dollar counts. While the national chains pour millions into advertising, your success depends on …

Read more “Budget-Friendly Branding: Creative Marketing for Startups in Sandusky & Brown City”

The Anchor & The Lighthouse: Strategic Tourism Marketing for the Thumb Coast The shoreline of Michigan’s Thumb—from the bustling marine activity of Port Huron to the historic tranquility of Harbor Beach—is a treasure. It’s where countless tourists, both local and regional, look to spend their leisure time and disposable income. Yet, capturing the tourist dollar …

Read more “Capturing the Tourist Dollar: Marketing Coastal Attractions in Port Huron & Harbor Beach”

Surviving and Thriving: Why the Future of Retail in the Thumb is Seamless For the beloved independent retailers and specialty shops across the Thumb area—from the historic main streets of Marlette to the bustling centers of Lapeer—the retail game has fundamentally changed. The local customer no longer sees the world as “in-store” or “online.” They …

Read more “The Evolving Retail Landscape: Omni-Channel Strategy for Thumb-Area Shops”

our Digital Front Door: Why Clicks Aren’t Enough You’ve invested time, effort, and money getting your digital ads right. You’ve mastered geo-targeting in towns like Lapeer and Marlette, and the clicks are starting to roll in. Great! You’ve won the first battle. But here’s a sobering truth: a high click-through rate (CTR) is useless if …

Read more “From Clicks to Customers: Optimizing Landing Pages for Conversion in Lapeer & Marlette”

Stop Wasting Your Ad Budget: The Power of Hyper-Local Precision As a seasoned marketing consultant operating right here in the greater Thumb area, I’ve seen countless local businesses—from machine shops in Cass City to independent retailers in Bad Axe—fall into the same expensive trap: running broad, generic digital ads. They invest money into Google or …

Read more “Geo-Targeting Success: Why Localized Digital Ads are the Secret Weapon for Businesses in Bad Axe & Cass City”

In the charming towns of Yale and Croswell, a significant portion of your potential customers are not sitting at a desk searching for your business—they are on the go, with a smartphone in their hand. The rise of mobile internet usage has made a mobile-first approach to digital marketing not just a trend but a …

Read more “Mastering the Mobile Experience: Mobile Marketing & Local SEO for Yale & Croswell”

In the greater thumb area, a strong brand has always been about a promise—a commitment to quality, service, and community. For businesses in Port Huron and Brown City, a powerful brand identity is no longer just a logo and a name; it’s a cohesive digital presence that tells your story and differentiates you from the …

Read more “Creating a Powerful Digital Brand for Businesses in Port Huron & Brown City”

In the beautiful waterfront community of Harbor Beach and the agricultural hub of Deckerville, your business’s reputation is your most valuable asset. For generations, word-of-mouth has been the lifeblood of local success. In the digital age, this dynamic has shifted online, and your online reputation is now the primary factor influencing a potential customer’s decision. …

Read more “Protecting Your Brand: Local Listing Management & Reputation in Deckerville & Harbor Beach”

In the bustling communities of Imlay City and Marlette, attracting a new customer is just the first step. The real key to long-term success lies in nurturing that relationship, turning a casual lead into a loyal, repeat customer. While social media can grab attention and a great website can secure an initial lead, an effective …

Read more “The Smart Way to Nurture Leads: Email Marketing Funnels for Imlay City & Marlette”